Baracuta and its link to Preppy Style
Quando si pensa allo "stile preppy", vengono in mente gli studenti delle scuole superiori nei programmi TV americani, che indossano mocassini, blazer a quadri o tweed, camicie e polo logate. Lo stile preppy è nato nei primi anni del 1900 ed è stato rivoluzionato negli anni '40 e '50 dagli studenti della Ivy League, dando così vita allo stile Ivy League. Questi due stili sono così simili che è quasi impossibile distinguere tra loro. Le persone hanno persino iniziato a usare i termini "Stile Preppy" e "Stile Ivy League" in modo intercambiabile.
Ivy League Universities are prestigious American Colleges like Princeton, Brown, Harvard, Dartmouth, Yale, Columbia, Cornell and Pennsylvania. It was in these universities that the Ivy League or Preppy Style emerged. Ivy Leaguers dressed casually on campus. In fact, it was trendy to do so! Except for the occasional mandatory shirt and tie moment, Ivy Leaguers usually chose their outfits based on comfort. The university authority wasn’t at all impressed with this as they wanted their students to dress in an elegant way. However, Ivy Leaguers didn’t feel the need to dress up once they didn’t look shabby. After all, the university had become their home away from home. Their adoration for their college was evident in the way they proudly wore the crest, name and colours of their university almost every day.
So how does Baracuta tie into all of this? When Baracuta set up its US office in the Empire State Building, it was the beginning of the roaring success that was to follow. High-profile celebrities began to wear Baracuta’s iconic G9 Harrington jacket on the big screen, on the cover of famous magazines and in daily life. Ivy League students on the East Coast of America began to collect and hang posters of these celebrities sporting the “preppy look” – a look which was soon trending throughout the U.S. One of the predominately featured pieces of preppy style in these posters was Baracuta’s G9 and G4 Jackets. In fact, they were the frontrunners of Preppy style. Ivy Leaguers started to hunt down these pieces so they too could obtain the new Ivy look.
Molte persone importanti nella società hanno iniziato ad adottare lo stile preppy come proprio anche se in realtà non frequentavano queste università in quel momento. La moda della Ivy League era ufficialmente "decollata" fuori dalla vita del campus. Alcuni di questi noti personaggi pubblici includevano il presidente John F. Kennedy, Gwyneth Paltrow, Zac Efron, Ryan Reynolds, Eddie Redmayne e Reece Witherspoon. Un altro perfetto esempio di stile preppy è la serie TV "Gossip Girl", in cui l'intero cast interpreta perfettamente lo stile preppy. Altri film da cui puoi trarre ispirazione dalla Ivy League sono: "Legally Blonde", "Good Will Hunting" e "Dear White People".
Let’s get onto the dos and don’ts of Ivy League or Preppy style:
• Choose basic pieces.
• Keep some shirts and polo shirts in your wardrobe.
• Get a jumper or t-shirt with your university’s logo or graduation year embezzled on it.
• Wear loafers without socks.
• Get a G9 Harrington Jacket to wear over a shirt or polo shirt.
• Get a pair of chinos or checked shorts.
• Don’t wear obviously branded clothing.
• Don’t wear ripped clothes.
• Don’t be too put together. Ivy League style is relaxed and not overthought.
• Avoid rocker clothing, ripped clothes, or band t-shirts.
Today Baracuta produces garments which perfectly embody Ivy League style - from trousers, to shorts, to shirts, to polos and most importantly, the G9 and G4 Jackets. Taking inspiration from actual Ivy Leaguers, ensuring to maintain the authentic preppy look, from colour, to material and clothing type – for example, varsity wear.