Once upon a time

1937

Baracuta factory
Manchester, England.

Lynn Miller, training instructor,
explaining a point on sewing to
Jane Brisco at the factory
training school.

Two supervisors discussing
a quality point on a
Baracuta jacket.

1945 -1947

Lord Lovat (Simon Fraser) was a real character
and one of Britain’s most illustrious soldier and
commando leaders, described by Winston Churchill as
“the most mild-mannered man that ever scuttled ships
or cut a mans throat”.

One of his soldiers at a battle
in Dieppe described him as “cool as a trout”.

1950

Isaac Miller starts to export Baracuta
to The United States and Canada.

Elvis Presley wears a G9 in the film King Creole

1954

1957

Paul Stuart stocks Baracuta
in his New York store.

Steve McQueen has worn the Baracuta G9
in both his personal life and several movies,
but most famously in the Thomas Crown Affair.

1963

1964

Ryan O’Neill plays the character Rodney Harrington
in Peyton Place wearing a Baracuta G9.
The name Harrington becomes synonymous
with Baracuta.

John Simons, whose Ivy Shop
saw Mods queuing for the jacket,
continues to sell the G9 today
at his store in Covent Garden.

1965

1966

Frank Sinatra wears a G9 in 'Assault on a Queen'.

The England World Cup winning Squad wears the
Baracuta raincoat.
Baracuta also supplies the coats known as 'The
Mexina' for the 1970 squad.

The Ramsey Raincoat is reissued for the
2010 World Cup.

Baracuta starts to export to Australia and Europe.

1968

1970

Arnold Palmer launches his golf jacket collection,
collaborating with Baracuta.

Famous Savile Row designer Tom Gilbey
collaborates with Baracuta on a
ready-to-wear collection.

1971

1972

The G9 trend is now crossing over from
Ivy League to Mod and from Mod to Ska and Punk.

The Clash wear Baracuta jackets
at their famous Time Square concert.

1981

2005

Razorlight wear the G9 whilst meeting Nelson Mandela
while Franz Ferdinand wears it on the front cover
of Sunday Times
Weekend magazine.

Baracuta relaunches the brand at
Bread and Butter, Berlin

Baracuta appoints Cruz S.r.l as the licensee for Italy.
Daniel Craig is featured as the latest James Bond wearing the
classic G9 jacket.

To celebrate Baracuta’s 70th Anniversary and the
connectivity between the brand and iconic celebrity wearers
such as Elvis, McQueen and Sinatra, three Limited Edition
classic G9 were released.

Each jacket comes presented in a bespoke illustrated box and
contains a quote printed onto the Fraser Tartan inside the
jacket, available in a limited edition of 70 of each design.
A party was held at Favela Chic in London to celebrate the
event. Terry Hall, ex-Specials, performed with the Dub Pistols.

Jamie T adorns his G9 picking up “Best solo artist” at the NME
awards.

2007

2008

Founder of the Acid Jazz record label Eddie Piller
is snapped in his G9

Blur star Damon Albarn seen in his baracuta jacket.

Baracuta opens in “Super Brand” area of Topman’s Oxford Street
flagship store.
Baracuta opens “Pop-up” shop at 9 Shorts Gardens in Seven Dials


2012

Baracuta restarts the UK manufacturing of the G9
and G4, celebrating the brand's 75th anniversary and appointing
Kenny Kusano as the Creative Director
of the Blue Label

2014

Baracuta reintroduces its iconic raincoat
rebranding it as the G10. Jeff Griffin is appointed
new Creative Director of the Blue Label



TODAY